Nike - Nike + Lego Partnership
I was the Lead Creative Producer & Creative Operations Manger for the Nike + LEGO Partnership. I produced the 2024 Partnership Announcement of the two brands, a multi-year global partnership connecting two of the most beloved and iconic brands. The partnership combines the “Just Do It” spirit of Nike with the imaginative power of LEGO bricks to invite all kids into Sport and Play.
I partnered with my internal team, external creative agency partners and LEGO to curate a special digital animation to spark excitement and curiosity of kids, families and adults everywhere. The center of the animation is a LEGO Minifigure head that our teams created, with the Nike Swoosh as the smile - symbolizing the unique power of both brands through Sport and creativity.
The animation was broadcast on Nickelodeon during NFL Slimetime from 8/22-8/30 and displayed on Nike + Lego digital, social and Out of Home platforms.
I was responsible for building production workflows and creative processes from scratch, managing the creative-to-creative relationship across the two brands and was the trusted resource for all Executive Leadership level communications.
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